Other cities have had success with this idea (see Sarnia). All downtown businesses stay open late, the first Friday of the month. This could include, but not be limited to, shops, Covent Garden Market, galleries, library, skating rink (in winter), double-decker bus rides (in summer). LTC buses downtown-bound could offer free rides between the hours of 6-9 p.m. There could be family events held at Victoria Park, or just stations or booths set up by organizations/businesses not located in the core. Musical entertainment at the bandshell, or ask school choirs/bands to perform during the school year. This may bring new people, including families, downtown each month. Something for Londoners to look forward to and easy to plan, if it's every month on the same day.