We need to cast aside the prevailing attitude of myopia that plagues this city, and we need to shed the small town mentality. London is not a small town, it is a thriving city of close to half a million people. London needs to cast the die on a project that will distinguish it from the other cities of SW-Ont. A project, for example, installing muni-fibre, or becoming a leader in green energy would grab people's attention and make them think, "There's a city on the rise, that's where I'd like to live."